Alba Telecom
Switzerland's fully converged challenger
2,983
Revenue
CHF m (FY2025) · actual
1,007
Adjusted EBITDAaL
CHF m (FY2025) · actual
3.16
Mobile RGUs
m · actual
1.28
Broadband RGUs
m · actual
0.97
TV RGUs
m · actual
6–9
Care contacts
m/year · illustrative
8–15
Cost per care contact
CHF · illustrative
50–70
Care BPO share
% · illustrative
Business model
Revenue streams
- Mobile postpaid (largest and growing segment) and prepaid
- Fixed broadband (cable/HFC + fiber) and TV/entertainment
- Fixed-mobile converged (FMC) bundles as the strategic core
- B2B connectivity and ICT services for SME and enterprise
- Wholesale/MVNO hosting and device sales
Cost structure
- Network operations and capex (5G rollout complete, fiber expansion)
- Spectrum, content/sports rights, device subsidies
- Customer acquisition cost across own and indirect channels
- Customer care operations incl. outsourced contact centers
Strategy & market position
- #2 fully converged challenger vs. incumbent Swisscom; Salt as #3
- Multi-brand play covering premium to price-entry segments
- Cross-/upsell into converged households as main growth lever
- Flat overall market; growth via share shift and premium mix
- Listed on SIX since Nov 2024 (spin-off from Liberty Global)
Brand portfolio
- Alba (main brand): premium converged offers, full service
- presto (value flanker, est. main flanker since ~2005): simple, cost-effective, digital-first
- mira (niche flanker): international communities, ethnic tariffs
- flit (digital-native flanker): app-only, flexible, transparent mobile
Customer model
Segments
- B2C postpaid, prepaid, converged households (core of this navigator)
- SoHo / SME / large enterprise / wholesale (out of scope v1)
Scale (FY2025, actual)
- ~3.16m mobile RGUs (+82k postpaid net adds, +2.9% YoY)
- ~1.28m broadband RGUs (stable), ~0.97m TV RGUs
Customer economics
- ARPU logic: premium main brand vs. value flankers; convergence discount vs. churn reduction trade-off
- 12/24-month contracts with promo-driven acquisition; back-book pricing tension
- Churn driven by promo shopping, service experience, and household moves
Market specifics
- Four-language market (DE/FR/IT + EN) — every channel and document multilingual
- High smartphone/self-service affinity, but voice remains a major care channel
- Aggressive promo cycles (Black Friday etc.) drive seasonal load peaks
Operating model
Functions
- Marketing & brand (per-brand P&L logic), product & pricing
- Sales channels: own shops, online/app, telesales, indirect retail
- Customer care (L1/L2/L3) with significant BPO share
- Network ops, IT/digital, corporate functions
Sourcing
- Contact center mix of internal (complex/retention) and BPO partners (volume), near-/offshore (illustrative)
- Field service and logistics via partners
Core systems (BSS/OSS)
- CRM & case management, product catalog & offer engine
- Order management, provisioning, network inventory
- Billing & collections, identity/auth, comms gateway, analytics/DWH
Figures marked “actual” come from FY2025 public reporting; ranges marked “illustrative” are industry-plausible benchmarks, not company data.